The Daddy of 'Em All, Cheyenne Frontier Days (CFD), prides itself on over a century of cowboy tradition and a relevant, exciting, fan-friendly format. CFD and Cinch have partnered to bring a never-before-seen rodeo format to kick off The Daddy. The Cinch Shoot-Out pits the best-of-the-best rodeo cowboys and cowgirls in a progressive-style event, which culminates in an interactive shoot-out round in a winner-takes-all finals. Fans get to text their votes to select the stock cowboys will ride in the finals, which is a first for rodeo.